If you are a small business that needs a website, there are many things to consider before you can begin designing your website. You want to ensure that the new website design will give your users a satisfying experience. The following website design information will give the best user experience:
Start with a market study to know your audience—Before you begin designing your website, you want to know who you are designing it for. Market studies can do a lot to help you understand your audience and what features they may expect from a website. You will want to use this information to ensure your business's digital presence is what your customers expect.
Keep things simple, scannable, and easy to navigate—You should make sure that your visitors can easily find everything that they are looking for. Therefore, keeping things short and simple is important. To keep your UX (user interface) simple and cut out the clutter, follow these rules:
- Use fonts that are large and easy on the eyes
- Make texts short and scannable
- Use a pyramid hierarchy with important information
- Use visual aids and colors that engage your audience
These rules to make your website clean, clear, and scannable. This keeps your audience engaged and satisfied when they visit your site. Clear web designs will keep your users active and engaged when they visit your site.
Use modern bootstrap features without cluttering the website design—Today, modern Internet designs use a bootstrap framework, which makes them accessible on all types of devices. When designing your website's CSS (cascading style sheets) framework, you want to keep out the clutter that can make navigation difficult. To reduce the clutter and keep your website easy to navigate, you will want to:
- Keep menus in one place
- Use slider features that are visible
- Use designs that are compatible with all devices
These rules ensure that your website is navigable and still mobile-friendly within a modern bootstrap framework.
Make important details in your website design stand out for users to find—The most important feature of your website design is to highlight the important information. To make the most important information easy to find on your website, use more visual aids, fewer texts, and design features that bring out the most important information so that it can clearly be seen.
This information can help you create the best user experience with a professional website. Call a web design service and discuss these features for a new design for your small business website. For more information about professional website design, contact a local design company.